Mission & Vision

Purpose-built lodging technology

The short-term rental industry is special: ambitious operators, savvy investors, and mom-and-pop owners alike earn high ROIs via rental assets that are diverse and purpose-built; experience-driven guests get more bang for their buck, making themselves at home and making lifelong memories. It's a truly unique asset class that has tremendous growth potential.

As STR property managers ourselves, we were held back by archaic and disjointed software that didn't scale, ultimately preventing us from reaching our full potential. We founded Direct to help professionals like us better manage their assets, maximizing ARPU and improving guest satisfaction, with less effort. Our Mission is critical, and our Vision is forward-thinking. Read more below, and let's go!

Our Mission

To revolutionize rental management through innovative software that elevates efficiency and guest experiences.

Direct aims to transform the efficiency and stakeholder experience in the vacation and RV rental sectors through our innovative, mobile-friendly software solutions. Specializing in asset management, booking, distribution, and back-office software tools, we are committed to empowering short-term rental managers with the tools they need to streamline operations, optimize revenue, and enhance guest and owner satisfaction in these dynamic markets.

Our Vision

To lead the evolution of the rental industry by integrating diverse assets into a unified, pioneering platform.

At Direct, we envision becoming dominant in the global rental industry, expanding our platform to support a broad spectrum of rental asset classes in a single, innovative platform. Our goal is to lead a transformative wave in the industry, setting unparalleled standards in rental management, driving efficiency, scalability, and exceptional guest and owner experiences. This vision encompasses our technological advancement and strategic positioning as we strive to redefine the rental landscape and evolve into the world's preeminent solution for rental asset management.

Ready for future-proof technology?

Know exactly what you'll pay each month, and get onboarded quickly. Contact our sales team to get started or to request a demo.

Straightforward pricing

We don't hide our pricing. Enter your unit count to see what you'll pay us.

Looking for enterprise

If you manage 151+ units, transact high booking volume, or have a unique business model, let's chat.